Case Study • D2C Apparel & Lifestyle

How We Scaled an Indian D2C Brand 4.2x in 90 Days

A deep dive into how Web Boost Fx redesigned the store mobile experience, optimized ad creative hooks, and integrated instant WhatsApp abandoned cart recovery.

The Challenge

The client was spending heavily on Instagram ad campaigns targeting Tier-1 and Tier-2 cities in India, but suffered from high drop-off rates on mobile checkouts due to slow page load times (4.8+ seconds) and lack of direct UPI trust badges.

Our Solution & Strategy

  • Rebuilt Storefront: Reduced mobile page size by 70%, bringing load times under 1.2s on 4G connections.
  • UPI & Trust Triggers: Placed prominent GPay, PhonePe, and Paytm payment icons right below the Buy Now button.
  • Reels Video Ad Creatives: Tested vernacular short-form video hooks showcasing product quality and unboxing moments.
  • WhatsApp Cart Recovery: Triggered automated WhatsApp reminder messages for abandoned carts within 15 minutes.

The Key Metrics

4.2x

ROAS Increase

-40%

Acquisition Cost (CAC)

+68%

Mobile Conversion Rate

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